About Newchoice
We are a Melbourne-based graphic design studio crafting bold brands, thoughtful identities and memorable logos for Australian businesses. Strategy-led design with practical deliverables across print and digital.
Clients range from startups in Sydney to established retail and corporate teams across Australia. We focus on clarity, consistency and creative problem solving.
Services
Brand Identity
Strategy, naming, visual systems and guidelines to make your brand cohesive and recognisable across touchpoints.
Logo Design
Custom logo concepts with scalable assets for web, print and signage.
Packaging & Collateral
Packaging design, POS, brochures and marketing materials that align with your brand story.
Selected Work
Urban Market Rebrand
Logo, packaging and visual system for a boutique food market in Melbourne.
Eco Skincare Identity
Sustainable packaging and identity for an Australian skincare label.
Corporate Rebrand
Corporate branding refresh including templates and brand guidelines.
Team
Ava Morgan
Ava leads brand strategy and creative direction with 10+ years experience in Australian markets.
Collaborative Process
We work closely with your team from brief to launch.
Tools & Delivery
Files supplied in web and print-ready formats with brand guidelines.
Our Process
Discover
Research, stakeholders and goals.
Define
Positioning and brief refinement.
Design
Concepts, iteration and testing.
Deliver
Final files, rollout and support.
FAQ
Ready to start?
Reach out to discuss a brief or request a portfolio tailored to your industry.