Brand Identity AUS — PRO27
Strategic branding & visual systems for Australian businesses — logo systems, typography, colour, and identity guidelines built to scale across digital and print.
What we do
Newchoice delivers end-to-end brand identity services across Australia: brand strategy, naming, logo systems, visual language, packaging, and rollout plans tailored to your audience.
- Logo & mark design
- Brand guidelines & toolkits
- Packaging & artwork
- Digital branding & UI assets
Brand for growth
We focus on clarity, differentiation and systems that support consistent delivery across channels — from storefronts to socials.
Selected projects
See all projects
Coastal Coffee — Rebrand
Logo system and packaging for a Melbourne roastery.
Urban Clinic — Identity
Corporate branding and visual toolkit for a healthcare group.
Paper & Pine — Packaging
Sustainable packaging design and dielines for FMCG.
Packages & deliverables
Flexible packages for startups to enterprises. Each package includes a discovery phase, visual design, and final deliverables with source files and guidelines.
Pricing guide
| Starter | $2,500+ |
| Pro | $6,500+ |
| Enterprise | $15,000+ |
Prices are indicative. Contact us for a tailored quote based on scope and deliverables.
Ava Martin
Lead Designer — Brand strategy & identity systems
About the studio
Newchoice is a Melbourne-based design studio focused on meaningful brand experiences for Australian businesses. We combine research, strategy and craft to create brands that perform.
We collaborate with in-house teams, marketers and founders to ensure brand outputs are practical, consistent and easy to implement across channels.
Client feedback
"Ava and team delivered a clear, scalable identity that lifted our product presence. Highly recommend." — Marcus, CEO
"Thoughtful process and excellent attention to detail. The guidelines made rollout simple." — Priya, Marketing
"Professional, creative and on-time — our rebrand resonated immediately with customers." — Emma, Founder
Ready to evolve your brand?
Start with a 30-minute brand consultation to explore scope, timing and outcomes.