Logo refresh — Melbourne expert Q8

Refresh your logo with a Melbourne-based design studio that respects brand equity while modernising form, colour, and application for digital and print across Australia.

Start a project View portfolio

Fast, strategic refreshes — retaining recognisable brand elements
Optimised for signage, socials, packaging, and web

Melbourne-led design, Australian reach

We balance tradition and clarity to refresh logos for better recognition.

Why refresh, not redesign?

Logo refresh preserves customer recognition while improving legibility, scalability, and application. Ideal for established Melbourne businesses wanting a contemporary edge.

Maintain brand equity
Improve digital performance
Cost-effective outcome

Discuss my logo

Services included

Logo audit

Assessment of current mark, usage, and recognition risks.

Geometry & mark refinement

Adjustments to forms and spacing for clarity at all sizes.

Colour & typography

Palette optimisation and type pairing for consistent identity.

Selected logo refreshes

St Kilda Cafe — refresh

Kept original emblem, streamlined shapes for signage.

Coastal Winery — mark update

Improved legibility for labels and online use.

Designer — lead creative

Local Melbourne designer specialising in identity systems.

Our process

1. Audit

Review usage, stakeholders, and assets.

2. Concepts

Refinements preserving recognition.

3. Testing

Digital and print mockups for approval.

4. Delivery

Final files, guidelines, and assets package.

Packages & pricing

Refresh Lite

Logo refinement, 1 colour update, basic guidelines — ideal for startups.

$950 AUD

Refresh Pro

Multiple mark versions, extended palette, full file set.

$2,400 AUD

Brand Refresh

Comprehensive identity refresh with application suite and guidelines.

From $4,800 AUD

FAQ

Minor refinements typically don't require new trademark filings, but we recommend legal advice for major changes.

Typical timelines are 2–4 weeks depending on scope and approvals.

Yes — vector files, web-ready assets, and a simple usage guide are included with each package.

Ready to refresh your logo?

Talk to Newchoice in Melbourne about a tailored refresh that keeps what works and improves what doesn't.

Phone: + (61) 42 783-49-51

Email: Newchoice@gmail.com

Start a project Privacy