Art direction — Perth creative leadership
Strategic visual direction, campaign concepts, and production-ready art direction for brands across Australia. We craft compelling imagery, mood, and motion that aligns with brand strategy and market impact.
Creative concepts that sell
From storyboard to stills and motion, we produce assets aligned to campaign KPIs and retail execution.
Services — what we do
Art Direction
Creative leadership for photoshoots, set design, styling, and on-set art direction to ensure consistent brand imagery.
Brand Strategy & Visuals
Identity systems, tone, and visual language that scale across digital and physical touchpoints.
Campaign Production
End-to-end campaign delivery — concept, production planning, shoot direction, retouching and asset delivery.
Selected portfolio
Retail packaging — FMCG
Concept and direction for product photography and pack layouts.
Brand campaign — lifestyle
Creative direction for hero imagery and social cutdowns.
E‑commerce — product shoots
Studio and on-location art direction for high-conversion product imagery.
Alex Mercer — Lead Art Director
15 years leading creative teams across Australia, specialising in brand photography, set direction, and integrated campaign visuals.
Approach
We begin with brief immersion and audience profiling, develop mood and visual systems, then move into production planning and on-set direction. Each creative decision is tied to measurable outcomes: attention, conversion, or brand equity.
Process — how we work
1. Discovery
Brief review, KPI alignment and audience mapping to set a clear creative brief.
2. Concepts
Moodboards, storyboards and treatment that visualise campaign direction before production.
3. Production & Delivery
On-set art direction, post-production, and asset delivery with usage guidelines for consistency.
FAQ
Packages & pricing (examples)
Concept Session
Strategy workshop, moodboard and two concepts.
Shoot Direction
Full-day on-set direction, shot list and post-production brief.
End-to-end Campaign
Concept, production, retouching and asset delivery.
Start a project
Ready to begin?
We work with Perth and national clients. For briefs, availability and rates, reach out and we'll respond within two business days.
Phone: + (61) 42 783-49-51
Email: Newchoice@gmail.com
