Branding Refresh — Sydney Studio K3
A focused brand refresh for Studio K3: updated logo language, colour system, typography and rollout templates tailored for the Australian market.
- Strategic positioning & visual audit
- Logo evolution and responsive marks
- Brand toolkit and rollout guidance
Selected Work
Snapshot of the visual system, labels and digital assets produced during the K3 refresh.
Logo lockups
Primary and secondary marks for print and screen.
Packaging study
Label grids and material suggestions for local manufacturing.
Digital templates
Social, web and email templates for consistent rollout.
What we delivered
Brand Strategy
Competitive audit, tone of voice, audience mapping and brand pillars to guide the visual direction.
Logo & Identity
Adaptive marks, colour systems and usage rules for both digital and print contexts.
Guidelines & Assets
Toolkits, templates and rollout assets for internal teams and external partners.
Our process (Sydney)
Discover
Workshops and stakeholder interviews in Sydney to map needs and priorities.
Design
Iterative concepting, prototyping of marks and system components.
Deliver
Finalised assets, guidelines and handover with implementation support.
Client feedback
"Newchoice's refresh gave our brand clarity and a practical toolkit. The result felt like an evolution rather than a rewrite — just what we needed."
"Clear documentation and flexible assets made the rollout straightforward across packaging and web."
FAQ
Ready to refresh your brand in Sydney?
Start with a short audit call — we'll present a concise plan and rough timeline for the refresh.
